Pinterest is the platform everyone forgets and the traffic source nobody talks about. Pins live for months, sometimes years, quietly sending clicks long after a Reel is forgotten. That's not a small thing. That's compounding traffic from work you already did.
The pinterest pin size is simple, which makes the mistakes even more avoidable. Standard pins are 1000 by 1500, a 2:3 vertical ratio. That ratio is the whole game. Square images get less space, horizontal images get buried. If you're repurposing content, crop to 2:3 before you post, not after you wonder why nothing happened.
The pinterest video pin specs dimensions follow the same vertical logic. 1080 by 1920 works, square works, but vertical gets the space. The same vertical video you made for TikTok or Reels usually works as a video pin with minor tweaks, so repurposing is easy. Keep videos short and make the first frame count, because Pinterest autoplays silently and most viewers never unmute. Design for the silent scroller. This is where a content repurposing SaaS pipeline earns its keep: the vertical video exists once, and the pipeline derives the 2:3 pin, the video pin, and the short-form versions without anyone re-editing anything.
Text overlay is practically expected on Pinterest, unlike other platforms where it looks spammy. Big readable titles on the image itself perform well. Just keep the text large enough to read in the grid view, where your pin is competing with hundreds of others. An auto format content for social media app handles the crop math, turning your 9:16 video into a 2:3 pin without guessing at dimensions.
Here's the part people miss: Pinterest is a search engine wearing a social network's clothes. Keywords in pin titles and descriptions matter enormously, more than on any other visual platform. Write descriptions like someone is searching for exactly this, because they are. The creators who treat Pinterest as SEO get years of compounding traffic from a single afternoon of pinning.
Current sizes and video pin specs are at easyimagevideo.com. And our formatting service will take your video and return it sized for Pinterest plus every other platform from a single upload.